SONG OF THE DAY The Lost Generation – This Is The Lost Generation 

R-779253-1212423248In 1969 five young men from Chicago, Illinois came together to form The Lost Generation. Consisting of Lowrell Simon (formally of The Vondells), Fred Simon, Jesse Dean, Larry Brownlee (formerly of The C.O.D’s) and Leslie Dean, the group rose to fame after getting a break from Lowrell Simon’s childhood friend, Gus Redmond.

Redmond was the promotional head at Brunswick Records and arranged for the band to record with producer/ conductor/ composer, Carl Davis. The result of this session was a track called The Sly, Slick and the Wicked, (co-written by Lowrell, Brownlee, and Redmond) and this became one of their all-time biggest hits – which also tied for trade publication Record World’s 1970 Record of the Year award with the Jackson 5’s “ABC!! Released in 1970, this song raised sales that earned Brunswick Records enough profits to to buy itself out and dissociate itself from its parent company, Decca Records!

The Lost Generation stayed together for a few more years, releasing a few further hits and a couple of albums in the early 1970’s, but disbanded in 1974. Brownlee and Fred Simon later joined Mystique and Lowrell Simon embarked on a successful career as a solo artist. Fred Simon is still going actually, and continues to sing with The Chi-Lites!

I’d never heard of this band until their sweet-stringed serenade, This is the Lost Generation drifted into my radar recently. Released as a single on Brunswick Records in 1971, this also featured on their 1972 album, Young, Tough and Terrible. I can’t say the whole album does it for me, but this track is rich with deep-soulful grooves and I do loves those strings! I love how things come along at the right time and what I really needed today was a slower pace; this is that perfect thing! Listen above.

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